Univision enters the streaming race with PrendeTV, a free, ad-supported Spanish platform
Created “solely for the U.S. Hispanic audience,” PrendeTV is Univision’s entry into the streaming wars, using a collection of free Spanish shows.
PrendeTV, which gets its name for the Spanish phrase for “turn on,” will launch this quarter, according to Univision The service will have “an unmatched collection of top quality, curated Spanish-language series [and] movies,” along with some other home entertainment. PrendeTV will likewise offer 30 live channels and more than 10,000 hours of on-demand material at launch, according to the business, with the objective to expand that providing as soon as introduced. It will be readily available on desktop and mobile, in addition to a totally free app on linked Televisions.
Univision’s biggest rival in the Spanish marketplace for United States clients, Telemundo, does not have its own streaming service. Owned by NBCUniversal, Telemundo instead has a center and several “channels” on Peacock, NBCUniversal’s own ad-supported streaming platform. Univision CEO Wade Davis, who previously worked on ad-supported streaming strategy at ViacomCBS, told Deadline in 2020 that “it’s impressive” there’s not really a “high-quality, differentiated OTT service for this audience that is at scale.”
” It’s a substantial opportunity that is entirely open from a competitive standpoint,” he said.
Although Univision is going into an already crowded market, with services like Disney Plus, HBO Max, Peacock, Apple TV Plus, and more releasing all within the last 14 months, Univision is banking on PrendeTV being “the only premium, complimentary ad-supported streaming service created and curated solely for U.S. Hispanics.” The truth that it’s totally free, something that ViacomCBS is also reportedly seeing success with by itself ad-supported platform, Pluto TV, should also help.
Specific launch dates, brand-new exclusive series, and what platforms it will be available on will be revealed closer to launch.
( the heading, this story has actually not been published by Essential India News staff and is published from a syndicated feed.).