Supreme’s sale to VF Corporation could increase the value of certain products. Here are the best Supreme items to invest in, according to experts.
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- Supreme was just sold to VF Corporation, the owner of Vans, The North Face, and Timberland, for $2.1 billion.
- Apparel and accessories from the New York City-based streetwear brand have historically been massive hits on the resale market, partly because of limited stock releases.
- If Supreme were to lose its element of scarcity under VF’s umbrella, its products could soon go down in value.
- Business Insider asked three resale experts which Supreme products will retain their value on the resale market over the long haul and which items are still worth investing in.
- Visit Business Insider’s homepage for more stories.
For many apparel and footwear resellers, Supreme used to be a gold mine.
Products released from the New York City-based streetwear brand have historically offered high returns on investment on the resale market, thanks to the limited stock of its weekly drops. A Supreme box logo crew neck sweater that retailed for $158 is currently fetching around $700 on StockX, a leading resale platform. And cookie packages from Supreme’s collaboration with Oreo in February went for as much as $17,000 on eBay.
But now, Supreme fans fear that time could be running out for the brand that has been a symbol for counter-culture and the rejection of the mainstream since its founding in 1994. On Monday, Supreme was sold to VF Corporation, which owns Vans, The North Face, and Timberland, for $2.1 billion. Since streetwear thrives on scarcity, analysts suggested that the acquisition from a company that lives in the world of mass production could make Supreme susceptible to potentially losing some of its hype-driven value.
“Ultimately, streetwear and scale do not make sense together,” streetwear analyst Justin Gage said. “If you mass produce Supreme, it dies.”
Under the acquisition, Supreme will now have access to VF’s global supply chain, international platforms, digital functions, and consumer knowledge.
While some Supreme fans see the sale to VF as a sign of the brand’s oncoming death, some resale experts say that certain Supreme products will likely continue to perform well on the resale market.
According to Amir Azarcon, sneaker and streetwear expert at luxury consignment retailer The RealReal, demand and resale value for a brand tend to increase when it announces a new acquisition or change in leadership.
“Case in point, I don’t think this announcement will have a negative impact on Supreme’s resale value and could actually contribute to it seeing higher resale values,” he said.
The consensus among experts agree that Supreme is not dead, yet. But given the shift to VF, Business Insider asked resale experts which Supreme products will most likely retain their value on the resale market over the long haul and which items fans should invest in now.
Box logo and certain collaborations are good investments
Some of Supreme’s most popular items are those that feature the company’s iconic “box logo” on them. According to Kenneth Anand, a lawyer, former general counsel at Yeezy, and coauthor of the book “Sneaker Law,” these items, as well as other Supreme accessories, tend to do well on the resale market.
“It’s a combination of the brand’s history and clever marketing that makes these items so highly coveted,” he said.
Supreme collaborations with other brands are another area of opportunity, he added.
“For example, The North Face, Bape, and Louis Vuitton collaborations are not just hyped, they’re actually good products and are always well-executed,” he said, adding that while certain items will always be desirable, others, such as Oreos, will not stay fresh for long.
Like Anand, The RealReal’s Azarcon also pointed to Supreme’s collection with The North Face as a collaboration worth investing in.
“Specifically, I see that The North Face x Supreme jackets consistently sell above retail, and personally, I think they are a highlight of every season,” he said.
He added that investing in some of Supreme’s furniture and art collaborations with artists like Jeff Koons, Takashi Murakami, and Damien Hirst is also worth considering.
Vintage and original products will likely retain or increase in value
According to some experts, older Supreme items will likely continue to be a novelty.
“I think certain ‘vintage’ and limited Supreme items will maintain, if not increase, in value,” Anand said. “There are currently some Supreme buyers who will only purchase older and more rare items, so we’re already seeing less excitement around the newer released products from this group of purists.”
Azarcon said that he generally expects more people to be interested in buying Supreme’s “vintage, rare, and one-of-a-kind pieces.” This would include items from Supreme’s original collections and collaborations such as Supreme x Comme des Garçons and Supreme x Nike SB Dunks.
“I would recommend holding on to items from these desirable collections with the idea that in the future there could be more demand for them,” he said.”It will only be a matter of time before people start looking for older pieces again.”
“The appeal of their vintage items is that it’s just as wearable today as it was in the ’90s or early 2000s so it is always trending,” he added.
Louis Vuitton x Supreme is a winner
Azarcon also advises resellers to invest in the Louis Vuitton x Supreme collaboration if they are looking for something that will likely skyrocket on the resale market.
“We saw that the average resale value for Louis Vuitton x Supreme is 4.9 times stronger than Louis Vuitton and 1.9 times stronger than Supreme [alone],” he said.
Despite the success of certain past Supreme collaborations, Anand advises people to steer clear of holding onto newer collaboration items for the long haul.
“For the general market, forthcoming collabs and other limited run pieces should still drive initial excitement on the resale market,” he said. “But I don’t see many of these pieces being good long term growth investments.”
(the headline, this story has not been published by Important India News staff and is published from a syndicated feed.)