Read the pitch deck that Uber founder Garrett Camp developed for the ride-hailing giant back in 2008– before the company ended up being the $120 billion giant it is today (UBER).
It’s a huge year for Uber.
The first name in ride-hailing had a lots of hype around it for the very first half of 2019 thanks to its IPO. And though the $8 billion appraisal fell well except speculations of $100 billion, Uber is still one of the most significant names on the market today.
With such eye-popping numbers, it’s hard to bear in mind a time when the 10- year-old business wasn’t the juggernaut it is today. Uber currently has more than 2 million drivers transporting travelers in more than 63 nations.
However back in August 2008, founder Garrett Camp was laying out his dream of a “next-generation cars and truck service” in a slideshow on his computer system. Little did he understand that dream would grow exponentially into a business that now deals with grocery delivery, that has a quickly growing on-demand food delivery section in Uber Consumes, and is developing a fleet of self-driving taxis.
As part of our coverage of the genesis these days’s effective business, BI Prime took a look at how Camp envisioned Uber (then UberCab) 10 years earlier in his initial pitch deck:
- The core idea was largely the very same: a fast and efficient on-demand vehicle service that he explained as the “NetJets of car services”
- Uber originally wished to screen its clients by only getting members and prohibiting coming from the street
- All of Uber’s predicted usage cases, from airport pickup/dropoff to take a trip to and from restaurants, still hold up today
A Few Of what Camp set out in the pitch deck no longer holds up, such as a few of Uber’s predicted environment-friendly benefits and the makeup of Uber’s fleet of cars.
The remainder of the deck outlines some bottom lines such as:
- Strategies for surge prices
- The business’s project valuation
- Possible outcomes for the business, including a best-case situation
- Future optimizations
- Marketing concepts
- And more
BI Prime is publishing lots of stories like this each and every day, chock full of exclusive material and market analysis. Start by reading the complete pitch deck.
( the headline, this story has actually not been published by Crucial India News staff and is published from a syndicated feed.).