RadioShack will live forever as a zombie brand

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RadioShack will live permanently as a zombie brand

RadioShack’s shambling remains were offered another jolt of life today when they were bought by another business that plans to relaunch the once-great retailer as an online-focused brand name.

The store’s remains were purchased by Retail Ecommerce Ventures (REV), a startup founded in 2019 that’s been scooping up brand names from other faded retail giants as well, consisting of Pier 1, Modell’s Sporting Goods, Dressbarn, and more. REV states RadioShack’s website currently has “strong existing sales and sales potential,” and the company is “confident” it can further raise awareness of the brand name globally.

REV declares it’s effectively reversed other business it’s introduced as online brand names. The Wall Street Journal reported that Dressbarn more than doubled its income in between the very first and second quarter of 2020.

RadioShack was founded in 1921 and became a retail staple in the ’80 s and ’90 s for anybody aiming to get tech fundamentals. For a long period of time, that indicated real radio elements, but wound up consisting of great deals of electronic toys (one Edge editor fondly remembers his Armatron) and eventually phones. Its fortunes decreased significantly as online shopping got here, and the business submitted for personal bankruptcy two times in the previous 5 years. RadioShack still certifies its name to third-party “licensed” shops and sells branded items within some locations of HobbyTown, a crafts merchant– similar to how you can still find “Sharper Image” products at Kohl’s although that seller shut its physical doors over a years earlier. REV didn’t state whether those RadioShack licenses would remain.

REV states it will “quickly relaunch” RadioShack’s website. So for those of you still clinging on to fond memories of the store, there’ll be a familiar enough location to go when you wish to buy expensive HDMI cable televisions and knockoff earphones.

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( the heading, this story has not been released by Crucial India News personnel and is published from a syndicated feed.).

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