Quibi’s library will live on through the Roku Channel
Roku has actually acquired defunct streaming service Quibi’s library of content, the company announced today Material from the short-form service will appear on the Roku Channel free of charge at some point in 2021, though the business hasn’t revealed a specific date for its arrival. Roku did not divulge how much it paid for the content in its announcement. The deal was rumored previously this month in a report from The Wall Street Journal
Regardless of Quibi’s failure, its material was star-studded. Roku’s announcement says the Quibi material it has accredited will include stars including “Idris Elba, Kevin Hart, Liam Hemsworth, Anna Kendrick, Nicole Richie, Chrissy Teigen, Lena Waithe, and lots of others.” Over 75 programs will be offered as part of the deal, Roku states. Roku, one of the leading hardware companies in the streaming area, is attempting to press more into software.
Obtaining Quibi’s programs and placing them solely within The Roku Channel (a free offering from the company) will be used to drive watch time on the platform and perhaps increase the amount of ad stock Roku can offer. As competitors in the hardware space boosts, discovering brand-new legs up over competition– in this case, original content– is a must.
Although Quibi’s content was mostly developed to be consumed on mobile devices, it was previously possible to view its material on TVs thanks to native apps that were launched for Apple TELEVISION, Android TV, and Fire TV, albeit months after the service’s launch. Quibi material might likewise be streamed to suitable TVs through AirPlay and Chromecast Roku’s website keeps in mind that the Roku Channel is available on Roku’s gamers, choose wise Televisions, mobile apps, and the web.
The Roku deal comes after Quibi formally announced it was closing down in October after running for a little over six months. The app failed for myriad reasons, in spite of managing to raise $1.75 billion in financing prior to its launch mostly thanks to buzz and dealmaking from its high-profile leadership, former HP exec Meg Whitman and former Disney chairman and film producer Jeffrey Katzenberg.
Disclosure: Vox Media has an offer with Quibi to produce a show, and there were early discuss a Verge show as well.
( the heading, this story has not been released by Essential India News personnel and is released from a syndicated feed.).