Kim Kardashian West– one of Instagram’s most popular users– will not publish to her account for 24 hours to protest Facebook. Other stars, including Kate Hudson and Sacha Baron Cohen, will also participate.
” Misinformation shared on social networks has a major impact on our elections and undermines our democracy,” Kardashian West tweeted, prompting individuals to join her in logging off Facebook and Instagram for the day.
Please join me tomorrow when I will be “freezing” my Instagram and FB account to inform Facebook to #StopHateForProfit
— Kim Kardashian West (@KimKardashian) September 15, 2020
A union of civil liberties organizations, Stop Hate for Profit includes the Anti-Defamation League, the NAACP, and Color of Change. They first unveiled their campaign on June 17 th, pushing for advertisers to desert Facebook till the platform dedicates to fulfilling its civil liberties objectives. The project led to Coca-Cola, Microsoft, and Starbucks pulling their ads from Facebook from the platform.
Stop Hate For Profit has actually released a list of suggestions for Facebook, including submitting information about identity-based hate and false information to third-party auditors and releasing those results openly. The group also wants Facebook to develop an internal mechanism to instantly flag hateful material in private groups, and find and remove public and private groups focused on white supremacy, militia, and anti-Semitism, among other topics.
Although this summer season’s advertisement boycott didn’t eventually effect Facebook’s bottom line– it grew its profits this previous quarter, according to its most recent revenues report– Stop Hate For Earnings does appear to be making inroads by raising awareness and recruiting prominent brands and individuals, like Kardashian West, to share its messaging.