Fujifilm’s new Instax Square SQ1 brings the instant cam back to its essentials


I didn’t think my current socially remote life was fun enough for an Instax cam when I got Fujifilm’s brand-new Instax Square SQ1 a few weeks ago. As I began taking pictures of my office-apartment-studio-hybrid space, one thing became clear: a simple cam that wraps images in an iconic frame can make even the mundane look Instagram-worthy.

The Instax Square SQ1 is available in “terracotta orange,” “glacier blue,” and “chalk white.”

The Instax Square SQ1 is a large, plastic, square box that records and prints images onto Fujifilm’s square film. It is the follower of the Instax Square SQ6 that was launched in2018 There are just three settings you can manage: a ring around the lens lets you spin as soon as to turn the cam on, spin it once more to put it in selfie mode, or spin it back to the leading to turn it off.

Using the SQ1 seems like using a toy cam: no believing required. Point the cam at a subject, press the large shutter button on the front, and out rolls a soon-to-be square image to the tune of a high-pitched hum.

As I ran out the $1-per-shot square movie on pictures of my house plants, the feline I was babysitting, and books I use as props but have never ever actually opened, I was reminded of how an easy flash and white, Polaroid frame can make anything look great by offering it a classic, filmic appearance: the highlights burnt out, the blacks a bit rough. Even as a self-proclaimed cam nerd, I was never going to lose photos to evaluate various modes on the more complicated SQ6, such as options for taking images of landscapes, flowers, or creating double exposures. With the SQ1, you point the electronic camera and push the shutter button, which is all I am ever requiring out of an instant electronic camera.

In my socially far-off life, plants have filled in human beings.

It is this consistent appearance and ease of use that, for me, makes an Instax electronic camera an Instax electronic camera, and to see Fujifilm moving the design back to fundamentals with no screens and minimal choices is oddly a breath of fresh air. The only smelly part about the SQ1 is its $119 Understanding that each picture taken with this camera is going to cost an additional dollar, paying so much for the cam upfront is a bit difficult.

If simpleness and minimalism is your video game, the Instax Square SQ1 will be available this October beginning at $119 And yes, it can even make your pandemic life appearance cool.

Photography by Becca Farsace/ The Verge



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