Focus on individuals manipulating scores system: BARC
Devoted to generating clinical information, states audience research study body
Committed to creating clinical data, says audience research body
The Broadcast Audience Research Study Council (BARC India) on Saturday stated its efforts on “combating infiltration” were focused on the individual( s) responsible for controling the TRP system
Likewise checked out: Republic TV, 2 others associated with TRP racket: Mumbai authorities
” We firmly think that television channels are devoted to maintaining a clean and transparent ecosystem,” BARC stated in a statement.
” Over the last numerous days, there have been different report as regard to Television Ratings and BARC India. BARC India as an industry body has representation from bodies that represent Broadcasters, Marketers, and Advertising and Media Agencies. BARC India owns and manages a transparent, accurate and inclusive TV audience measurement system,” it said.
It stated it was providing the needed support to the continuous investigation by law enforcement firm and this ought to be seen in “the light of larger stability of the panel and in the interests of self-regulation, instead of in isolated cases of particular channels which results in a distortion of facts,” the declaration said.
” BARCs management group works with complete self-confidence and support of Board and the numerous Committees. BARC continues to be driven by only one goal: to create ratings that its subscribers count on which are deeply rooted in science, report with the biggest sense of duty and genuinely reflect ‘What India Watches’,” it added.
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( the heading, this story has actually not been published by Crucial India News staff and is released from a syndicated feed.).